>From: "Peter McWilliams" <peter@mcwilliams.com>
>Subject: This is your media on drugs
>Date: Fri, 14 Jan 2000 09:56:21 -0800
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>
>Thank you for your front-page story "White House Tie to Anti-Drug Scripts
>Criticized" (January 14), which included this:
>
>"Donald Vereen, deputy director of the drug-control policy office, said the
>goal was to help and encourage networks to join in the anti-drug education
>effort, not to interfere with the creative process...."We aren't in a
>position to dictate anything."
>
>Oh, no? Last fall, when Drug Czar McCaffrey met with magazine publishers, he
>made the dictatorial powers of his tax-payer-funded purse quite clear:
>
>"We want . . . the magazine industry to be a critical player in
>this effort. "However, . . . we
>have yet to determine exactly how much of the roughly $775 million ad
>dollars will go to magazines . . . . That proportion depends on your
>response."
>
>I suppose McCaffrey's sledgehammer Mr. Vereen would characterize as the Drug
>Czar's attempt "to help and encourage" the magazine industry. Guess it
>depends on how you define "encourage."
>
>Peter McWilliams
>peter@mcwilliams.com
>8165 Mannix Drive
>Los Angeles, California 90046
>323-650-8488
>
>
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